Call it functional fitness, performance fitness, elite fitness, endurance training, crossfit training, strength and conditioning, whatever. No matter what you call it the Human Performance Initiative is taking training and athletic development to a whole new level.
All our Strength and Conditioning coaches are NSCA certified.
HPI offers programs and services for professional, amateur, tactical, collegiate, high school and youth athletes, business executives, and industry professionals.


Welcome to The Human Performance Initiative, the leader in integrated performance training, nutrition, and physical therapy for elite and professional athletes. HPI offers programs and services for professional, amateur, tactical, collegiate, high school and youth athletes, business executives, and industry professionals.

Founded in 2011 as a refuge for professional, elite, and tactical athletes, HPI provides training and nutrition programs seamlessly integrated under one roof by teams of specialists.

It’s an unbelievable honor to cater to hundreds of elite, professional, and tactical athletes each year, as well as executives and industry professionals looking to experience the systems of HPI through continuing education.

Our hope is that HPI becomes known as the preferred and premiere place for elite athletes to train.





The EVOLUTION is HPI’s benchmark group class. This is specifically designed for moderate to advanced individuals that have experience in the weight room and are willing to train as there are no shortcuts or quick fixes in life. Our objective in this class is functional fitness and not merely the appearance of the term fitness. The EVOLUTION is a full serviced training platform that focuses on strength, power, speed, agility, conditioning, flexibility, and injury prevention and management. We do not do what is popular or what the current fad is in fitness. Rather, we embrace science and results based training that will keep you performing and injury free.

  • The EVOLUTION is periodized varying each week so our members reach their goals in a safe manner
  • Focus on developing strength, which is the foundation of all physical abilities
  • Mobility and flexibility, which is what allows us to move freely and safely through both athletic and everyday functional movements
  • Cardiovascular endurance and local muscular stamina, which allows us to better perform many sporting or everyday tasks
  • Expect to perform everything from; Olympic Lifting progressions, plyometrics, weightlifting, metabolic conditioning circuits, speed and agility drills, and more!



Combining metabolic, strength, cardio, and interval training, the EVOLUTION CONDITIONING is 40-50 minutes of periodized (not random) training designed by our NSCA Certified Strength and Conditioning Specialists (CSCS). The focus is to optimize fat burning, build cardiovascular endurance, build local muscular stamina, and increase your metabolism for the long term in the safest and most effective manner. Using the following training implements (but never limited to): plyometrics, light lifting, metabolic conditioning (METCON), circuits, sprints, kettlebells, rowers, Versaclimber, TRX, and more. These are designed for the most novice gym goer to the most advanced. You can expect to see the following in the EVOLUTION CONDITIONING class:

Metabolic Component
Custom designed to boost metabolism, helping you lose weight and increase energy

We incorporate a strength component into each class engineered to tone and build lean muscle

EVOLUTION Conditioning are geared to get your cardiovascular endurance to its highest potential

Our circuits contain multiple high intensity intervals ranging from short and powerful to long and strong
– You will not perform Olympic lifts, advanced level gymnastics, or any other training tools other programs may use that are unsafe for the fast pace atmosphere


Proper Oly lifting is this club’s primary focus. No reps for time here! We are dedicated to the development of serious individuals and their successes in the Olympic lifting arena. An expert NSCA Certified Strength and Conditioning Specialist (CSCS) will be available at this time to correct technical errors and to remedy bad habits. Club members will be provided with an HPI Olympic lifting program to follow. The club is lead by our Head Strength Coach Kyle. Kyle is certified in Eleiko Oympic Lifting and Program design, NSCA CSCS and Functional Movement Screen. If interested, contact kyle@hpi-vb.com. Club meets Saturdays 0800-0900.

Every great organization must have core principles at its foundation and must live and breathe these principles day in and day out. The Human Performance Initiative was built upon the Training Principles of Education, Injury Prevention and Performance. Everything we do and create for our members on a daily basis revolves around these 3 fundamentals.

Rob Stock, HPI Founder / Owner



A major component of every training program should be education – and HPI offers the best in the area. By providing education on proper movement, nutrition choices, and recovery techniques, athletes and members are better prepared to improve their physical performance. At the same time, our athletes and members are decreasing their potential for injury and creating sustainable performance during their athletic careers and lives, allowing them to continue their training outside of the facility. Education and research are the cornerstones of the HPI’s methodology. Scientific research and practice drive the creation of systems and programs that the HPI staff applies daily with its elite athlete clients. HPI believes it is important to share this learning with the training, therapy, and nutrition communities to help give other motivated professionals a more complete toolbox to use in their careers – and maximize career performance.

Injury Prevention

Training programs are created to improve performance by building strength and power, while also identifying and addressing areas of weakness and instability to help decrease the potential for injury. By training movements for sports and life, HPI focuses on creating greater functional movement to support the physical demands that athletes face in their sport or that firefighters, police officers, and military personnel face in the line of duty in addition to the physical demands of everyday life.


HPI’s daily group workout leverages the proven methodology and collegiate style facility of HPI to revolutionize your life and transform how you perform, look, and feel each day. The Evolution utilizes the integrated approach of mindset, nutrition, movement, and recovery that has helped power our athletes. Whether you want to increase your energy levels, run your first 5K, lose ten pounds, or just feel stronger, we can help you reach your goals.


Mason Marcum/ mason@hpi-vb.com

Strength & Conditioning Coach/ NSCA Certified Strength and Conditioning Specialist

Mason is a 2013 graduate of George Mason University, where he earned a Bachelor of Arts degree in psychology.

While at George Mason, Mason worked as a strength and conditioning intern and eventually an assistant strength and conditioning coach working hands-on with all Division 1 sports.  He was also a member of the cheerleading team at George Mason with multiple top 10 finishes at the National Championships with a top placing of 2nd  in the nation.  While in northern Virginia, Mason coached at a performance based strength and conditioning facility for two years working with elite athletes and general population alike.  He is a competitive powerlifter with an elite total and was also a nationally qualified physique competitor.  Mason was born and raised in Virginia Beach and competed as a wrestler and cheerleader at Princess Anne High School.  Mason is a Certified Strength and Conditioning Specialist (CSCS) through the National Strength and Conditioning Association (NSCA).


Rhett Baronrhett@hpi-vb.com

Strength and Conditioning Coach / NSCA Certified Strength and Conditioning Specialist


Upon graduating from East Carolina University (ECU), Rhett took an internship at EXOS in Los Angeles where he worked on improving performance of professional, collegiate and high school athletes, as well as the general population. While at EXOS, Rhett was given the opportunity to work with players ranging from the NFL to Olympic swimmers. After completing the internship in L.A., Rhett went to the University of Vermont to intern as a strength and conditioning coach training Division 1 teams that included hockey, lacrosse, and swimming. Rhett is a Virginia Beach native and 2011 graduate of Kellam High School. He also played hockey locally for the Hampton Roads Junior Whalers. He continued to play hockey for the ECU Pirates, and recently completed his first marathon. Rhett is an EXOS certified Performance Specialist, and Certified Strength and Conditioning Specialist (CSCS). Rhett returned to Virginia Beach to help improve the next generation of athletes.

Liz Chamis (DPT)/ info@hpi-vb.com
HPI team Physical Therapist

Elizabeth “Liz” Chamis graduated in 2013 with her Doctorate of Physical Therapy (DPT) from the University of St. Augustine in San Diego, CA. She has a passion for human movement, athletic development, and functional fitness training for athletes of all levels.


Upon receiving her DPT, Liz has worked as a licensed physical therapist at a private orthopedic clinic in Virginia Beach, VA. Prior to entering the physical therapy field, she spent 10 years working in the fitness industry, including stints with the Department of Defense training active duty military personnel, and working with elite athletes and special populations at private gyms. Notable certifications include CrossFit Level 1, CrossFit Olympic Lifting, CrossFit Mobility, TRX Suspension Trainer, and Functional Movement Systems.


Liz is a former NCAA Division II soccer player, previous owner of Coal Creek CrossFit in Lafayette, CO, and co-founder of Pete’s Garage Gym, LLC. She has been married for eleven years, is a new mom to a little boy, and has an Italian Greyhound pup named Tiko.


PHONE: 757.963.1828
EMAIL: info@hpi-vb.com


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