Call it functional fitness, performance fitness, elite fitness, endurance training, crossfit training, strength and conditioning, whatever. No matter what you call it the Human Performance Initiative is taking training and athletic development to a whole new level.
All our Strength and Conditioning coaches are NSCA certified.
HPI offers programs and services for professional, amateur, tactical, collegiate, high school and youth athletes, business executives, and industry professionals.


Welcome to The Human Performance Initiative, the leader in integrated performance training, nutrition, and physical therapy for elite and professional athletes. HPI offers programs and services for professional, amateur, tactical, collegiate, high school and youth athletes, business executives, and industry professionals.

Founded in 2011 as a refuge for professional, elite, and tactical athletes, HPI provides training and nutrition programs seamlessly integrated under one roof by teams of specialists.

It’s an unbelievable honor to cater to hundreds of elite, professional, and tactical athletes each year, as well as executives and industry professionals looking to experience the systems of HPI through continuing education.

Our hope is that HPI becomes known as the preferred and premiere place for elite athletes to train.






The EVOLUTION is HPI’s benchmark group class. This is specifically designed for moderate to advanced individuals that have experience in the weight room and are willing to train as there are no shortcuts or quick fixes in life. Our objective in this class is functional fitness and not merely the appearance of the term fitness. The EVOLUTION is a full serviced training platform that focuses on strength, power, speed, agility, conditioning, flexibility, and injury prevention and management. We do not do what is popular or what the current fad is in fitness. Rather, we embrace science and results based training that will keep you performing and injury free.

  • The EVOLUTION is periodized varying each week so our members reach their goals in a safe manner
  • Focus on developing strength, which is the foundation of all physical abilities
  • Mobility and flexibility, which is what allows us to move freely and safely through both athletic and everyday functional movements
  • Cardiovascular endurance and local muscular stamina, which allows us to better perform many sporting or everyday tasks
  • Expect to perform everything from; Olympic Lifting progressions, plyometrics, weightlifting, metabolic conditioning circuits, speed and agility drills, and more!





Combining metabolic, strength, cardio, and interval training, the EVOLUTION CONDITIONING is 40-50 minutes of periodized (not random) training designed by our NSCA Certified Strength and Conditioning Specialists (CSCS). The focus is to optimize fat burning, build cardiovascular endurance, build local muscular stamina, and increase your metabolism for the long term in the safest and most effective manner. Using the following training implements (but never limited to): plyometrics, light lifting, metabolic conditioning (METCON), circuits, sprints, kettlebells, rowers, Versaclimber, TRX, and more. These are designed for the most novice gym goer to the most advanced. You can expect to see the following in the EVOLUTION CONDITIONING class:

Metabolic Component
Custom designed to boost metabolism, helping you lose weight and increase energy

We incorporate a strength component into each class engineered to tone and build lean muscle

EVOLUTION Conditioning are geared to get your cardiovascular endurance to its highest potential

Our circuits contain multiple high intensity intervals ranging from short and powerful to long and strong
– You will not perform Olympic lifts, advanced level gymnastics, or any other training tools other programs may use that are unsafe for the fast pace atmosphere




Proper Oly lifting is this club’s primary focus. No reps for time here! We are dedicated to the development of serious individuals and their successes in the Olympic lifting arena. An expert NSCA Certified Strength and Conditioning Specialist (CSCS) will be available at this time to correct technical errors and to remedy bad habits. Club members will be provided with an HPI Olympic lifting program to follow. The club is lead by our Head Strength Coach Kyle. Kyle is certified in Eleiko Oympic Lifting and Program design, NSCA CSCS and Functional Movement Screen. If interested, contact kyle@hpi-vb.com. Club meets Saturdays 0800-0900.


Every great organization must have core principles at its foundation and must live and breathe these principles day in and day out. The Human Performance Initiative was built upon the Training Principles of Education, Injury Prevention and Performance. Everything we do and create for our members on a daily basis revolves around these 3 fundamentals.

Rob Stock, HPI Founder / Owner



A major component of every training program should be education – and HPI offers the best in the area. By providing education on proper movement, nutrition choices, and recovery techniques, athletes and members are better prepared to improve their physical performance. At the same time, our athletes and members are decreasing their potential for injury and creating sustainable performance during their athletic careers and lives, allowing them to continue their training outside of the facility. Education and research are the cornerstones of the HPI’s methodology. Scientific research and practice drive the creation of systems and programs that the HPI staff applies daily with its elite athlete clients. HPI believes it is important to share this learning with the training, therapy, and nutrition communities to help give other motivated professionals a more complete toolbox to use in their careers – and maximize career performance.

Injury Prevention

Training programs are created to improve performance by building strength and power, while also identifying and addressing areas of weakness and instability to help decrease the potential for injury. By training movements for sports and life, HPI focuses on creating greater functional movement to support the physical demands that athletes face in their sport or that firefighters, police officers, and military personnel face in the line of duty in addition to the physical demands of everyday life.


HPI’s daily group workout leverages the proven methodology and collegiate style facility of HPI to revolutionize your life and transform how you perform, look, and feel each day. The Evolution utilizes the integrated approach of mindset, nutrition, movement, and recovery that has helped power our athletes. Whether you want to increase your energy levels, run your first 5K, lose ten pounds, or just feel stronger, we can help you reach your goals.


Kyle Pic-bw

Kyle Robertson/ kyle@hpi-vb.com

Head Strength & Conditioning Coach/ NSCA Certified Strength & Conditioning Specialist/
Personal Trainer

Kyle is a 2014 graduate of Virginia Tech, where he earned a Bachelor of Science degree in Biological Sciences.

Kyle worked as a personal trainer with Virginia Tech for three years and interned for two years with Virginia Tech’s Strength and Conditioning program for all varsity Olympic sports.  Kyle is from Virginia Beach where he attended Ocean Lakes high school and while at OLHS, he won a Beach District and Eastern Region Championship, and was a State medalist in wrestling.  He also earned 1st  Team All-District in baseball.  Kyle decided to return to Virginia Beach to improve the knowledge and performance of the fitness and athletic community of Virginia Beach.  Kyle helped train First Colonial High School Baseball and Men’s Soccer to conference championships in 2015, with Baseball reaching the state tournament.  Kyle is a Certified Strength and Conditioning Specialist through the National Strength and Conditioning Association, Eleiko Olympic Weightlifting Certified, and Functional Movement Screen certified.  Kyle has competed in powerlifting, is currently training to compete in olympic lifting, and is continuing to pursue his passion for optimizing his clients’ fitness and nutrition goals.

Nick Pic-bw

Nick Knowles/ nick@hpi-vb.com

Strength & Conditioning Coach/ NSCA-CPT / Personal Trainer

Nick is a certified personal trainer through the National Strength & Conditioning Association (NSCA-CPT).

Born and raised in southern California, Nick was brought to the east coast to wrestle at Liberty University where he studied Kinesiology and served as team captain for two years. As a collegiate wrestler, Nick was an NCAA D1 National Championship qualifier, East Regional Conference Champion, and a finalist at the NCWA National Championships. During his prep career he was a CA Freestyle State Champion, CA Greco Roman State Champion, and three time CA National Team Member. He has also trained and competed internationally, most notably, at the Spartak Olympic Sports Training Center in Alushta, Ukraine.

Upon completing his strength & conditioning internship with Liberty University under the leadership of a former NFL coach, he was the strength & conditioning coach for his alma mater, helping them on their way to a 3rd place finish at the NCWA National Championships. During this time he was also a personal trainer working with special populations and athletes of all levels. As a powerlifter, he has personal best total of 1,510 pounds with a 520 squat, 370 bench press, and 620 deadlift. He is currently training and competing in Brazilian Jiu Jitsu.

Mason Pic-bw

Mason Marcum/ mason@hpi-vb.com

Strength & Conditioning Coach/ NSCA Certified Strength and Conditioning Specialist

Mason is a 2013 graduate of George Mason University, where he earned a Bachelor of Arts degree in psychology.

While at George Mason, Mason worked as a strength and conditioning intern and eventually an assistant strength and conditioning coach working hands-on with all Division 1 sports.  He was also a member of the cheerleading team at George Mason with multiple top 10 finishes at the National Championships with a top placing of 2nd  in the nation.  While in northern Virginia, Mason coached at a performance based strength and conditioning facility for two years working with elite athletes and general population alike.  He is a competitive powerlifter with an elite total and was also a nationally qualified physique competitor.  Mason was born and raised in Virginia Beach and competed as a wrestler and cheerleader at Princess Anne High School.  Mason is a Certified Strength and Conditioning Specialist (CSCS) through the National Strength and Conditioning Association (NSCA).


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